How Vertical Video Is Changing The Mobile Ad Landscape

July 17, 2017 in Vertical Video

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Vertical video advertising is on the rise, as advertisers continue to seek effective techniques for reaching their target audience.   

MediaRadar studied Vertical Video and learned some key insights:

  • Vertical videos are placed on the far right of the page 90% of the time
  • 70% of vertical videos are running 15 second spots
  • Early reports suggest vertical videos provide 3x the return of their horizontal counterparts

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