Trend Reports

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Little Overlap Between Print and Online Advertisers in Consumer Magazines

The explosion of digital content consumption in the last decade has created many successful digital-only publications and turned traditional magazines into multi-platform media brands. Perhaps surprisingly, there is still little advertiser...

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Recent Posts

Advertisers Continue to Move Into Print

With all of the discussions within the publishing and advertising industries about marketers increasingly adding budget into digital advertising, the state of print advertising is often overlooked. Even with the quickly growing size of the online...

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Special Ad Features Abound in September Fashion Issues

Fall has officially arrived, and many of us have already begun putting away our summer clothes and hunting for new autumn outfits. Every year, women’s fashion magazines usher in the fall season with new styles and designer fashions in their...

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Professional Service Brands Deliver Ad Pages

The Professional Service advertising category posted ad page gains January-August 2014, with ad pages up 4.3% to 2,093.1 total pages versus the same period in 2013, as measured among 158 consumer magazines.
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Outdoor Athletics Advertising Up In Time For Summer

Despite an overall decline in ad pages in consumer magazines through the first half of 2014, several advertising categories increased their print advertising January-June. Measured from 157 national consumer magazines, Home Furnishings (+7.4%),...

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Jewelry Ads Sparkle for Mother’s Day

Magazine media advertising for jewelry brands typically peaks twice during the year: around Mother’s Day and in Q4 for the holiday season.

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Garden Supply Ad Pages Grown Over 2013

Memorial Day is right around the corner, marking the unofficial start to summer. Through the first five months of 2014, advertisers have been reminding us to get our yards ready for the summer months and Memorial Day barbeques.

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Financial & Real Estate Ads Rebound

2013 was a rebound year for the magazine industry, as many brands increased their investment in print advertising and the decline in ad pages many magazines had experienced for several years began to slow.  Through the first two months of 2014,...

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Apparel Brands Increase Print Advertising

Many advertising categories increased print ad pages in 2013, helping to slow the decline in magazine ad pages that we’ve seen in recent years. The Medical/Pharmaceutical, Home Furnishings, Technology, and Beverages categories all increased ad...

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Magazines Thirsty for Beverage Ads in Q3 2013

The Beverages category was among the advertising categories that saw the most growth in third-quarter 2013, along with the Medical/Pharmaceutical and Financial/Real Estate categories. Ad pages from Beverage brands rose 15.8% to 1,072.2 total...

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