Trend Reports

Recent Posts

The Evolution of B2B

LEVERAGE THESE ACTIONABLE INSIGHTS

The market is trending up. B2B publishing has transformed immensely in the last two years with native, mobile and video ads. Download now to see year-over-year trends and the BIG changes from 2016.

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Recent Posts

Learn to Sell a Cross-Platform Experience

AD SALES TIPS BEYOND LINEAR TV

How many advertisers have already made the leap to cross-platform? What percent are scaling ads across digital and TV? Or placing ads on TV-owned websites? In the first half of 2016, there were 49,305 digital...

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Recent Posts

Digital Trends for Political Campaigns in 2016

THE CLIMAX OF DIGITAL ADVERTISING

Whether you’re a consumer-focused or B2B publisher, there is significant opportunity for programmatic and digital ads in the 2016 presidential campaign. 

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Recent Posts

5 Fundamental Ways to Increase Your Ad Sales

BEST PRACTICES FOR AD SALES TEAMS

In an ever-evolving digital media landscape, how can ad sales teams adapt to be successful? Here are MediaRadar's top five solutions to focus on upsell opportunities, build relationships and test out new digital...

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Recent Posts

Mobile Cross-Screen Ad Placement Trends from Late Summer 2015

There are 10,137 total Mobile advertisers in Q3 of 2015, alone. MediaRadar was able to make observations, uncover trends and dig into how advertisers really buy by looking into Mobile expansions from late summer.

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Recent Posts

Auto Companies Increased Their Online Advertising Activities, Increasing Unit Sales, Particularly Light Trucks

There was a significant increase in online advertising activities from six leading auto companies this past summer: Ford, General Motors, Fiat Chrysler Automobiles, Nissan Motor, Honda, and lastly Toyota. This rising trend for greater online...

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Recent Posts

MediaRadar Online Video Advertising Index, October 2014

As online video consumption continues to skyrocket, online video advertising continues to be a rapidly growing online ad format, according to MediaRadar’s latest Online Video Advertising Index.

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Recent Posts

Little Overlap Between Print and Online Advertisers in Consumer Magazines

The explosion of digital content consumption in the last decade has created many successful digital-only publications and turned traditional magazines into multi-platform media brands. Perhaps surprisingly, there is still little advertiser...

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Recent Posts

The State of the Banner Ad

People have been proclaiming the death of the banner ad for years. Forbes questioned the longevity of the banner ad as far back as 2006.

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Recent Posts

Cosmetic Brands Increase Advertising

Two exceptions to the decline in magazine ad pages in the 1st half of 2013 are the women’s fashion & beauty sectors which have seen growth this year.

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ABOUT

The data we collect and analyze can be used to share insights, reveal marketing strategy across hundreds of industries and companies, and shed light on advertising trends.
Our advertising and publishing insights are a trusted standard, used by the biggest and most respected media brands like The New York Times, Advertising Age, Adweek, Business Insider, and dozens more. If you’re a member of the media and would like data for a story, submit your inquiry or call Jaci Hoffmann at 646.652.7000 Ext. 714.
    

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