Publishing & Marketing Trend Reports

The Evolution of B2B

LEVERAGE THESE ACTIONABLE INSIGHTS

The market is trending up. B2B publishing has transformed immensely in the last two years with native, mobile and video ads. Download now to see year-over-year trends and the BIG changes from 2016.

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Learn to Sell a Cross-Platform Experience

AD SALES TIPS BEYOND LINEAR TV

How many advertisers have already made the leap to cross-platform? What percent are scaling ads across digital and TV? Or placing ads on TV-owned websites? In the first half of 2016, there were 49,305 digital...

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Digital Trends for Political Campaigns in 2016

THE CLIMAX OF DIGITAL ADVERTISING

Whether you’re a consumer-focused or B2B publisher, there is significant opportunity for programmatic and digital ads in the 2016 presidential campaign. 

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5 Fundamental Ways to Increase Your Ad Sales

BEST PRACTICES FOR AD SALES TEAMS

In an ever-evolving digital media landscape, how can ad sales teams adapt to be successful? Here are MediaRadar's top five solutions to focus on upsell opportunities, build relationships and test out new digital...

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Mobile Cross-Screen Ad Placement Trends from Late Summer 2015

There are 10,137 total Mobile advertisers in Q3 of 2015, alone. MediaRadar was able to make observations, uncover trends and dig into how advertisers really buy by looking into Mobile expansions from late summer.

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Auto Companies Increased Their Online Advertising Activities, Increasing Unit Sales, Particularly Light Trucks

There was a significant increase in online advertising activities from six leading auto companies this past summer: Ford, General Motors, Fiat Chrysler Automobiles, Nissan Motor, Honda, and lastly Toyota. This rising trend for greater online...

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MediaRadar Online Video Advertising Index, October 2014

As online video consumption continues to skyrocket, online video advertising continues to be a rapidly growing online ad format, according to MediaRadar’s latest Online Video Advertising Index.

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Little Overlap Between Print and Online Advertisers in Consumer Magazines

The explosion of digital content consumption in the last decade has created many successful digital-only publications and turned traditional magazines into multi-platform media brands. Perhaps surprisingly, there is still little advertiser...

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The State of the Banner Ad

People have been proclaiming the death of the banner ad for years. Forbes questioned the longevity of the banner ad as far back as 2006.

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Cosmetic Brands Increase Advertising

Two exceptions to the decline in magazine ad pages in the 1st half of 2013 are the women’s fashion & beauty sectors which have seen growth this year.

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About

Our Trend Reports are full of insightful benchmark data and analysis to help you learn about the most current trends across the publishing and advertising industries. Help inform your strategy today! If you’re a member of the media and would like additional information or data simply submit your inquiry or call Jaci Hoffmann at 646.652.7000 Ext. 714.
  

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