Publishing & Marketing Trend Reports

Learn to Sell a Cross-Platform Experience

AD SALES TIPS BEYOND LINEAR TV

How many advertisers have already made the leap to cross-platform? What percent are scaling ads across digital and TV? Or placing ads on TV-owned websites? In the first half of 2016, there were 49,305 digital...

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Digital Trends for Political Campaigns in 2016

THE CLIMAX OF DIGITAL ADVERTISING

Whether you’re a consumer-focused or B2B publisher, there is significant opportunity for programmatic and digital ads in the 2016 presidential campaign. 

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Programmatic for B2B

GETTING STARTED AND MAINTAINING QUALITY 

What is programmatic advertising? And more importantly, how do I sell it, and is it worth it for a niche B2B publisher?

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The Impact of the FTC's Guidelines for Native Ads

PUBLISHERS MUST BE COMPLIANT

  • Q: Who is impacted by the FTC's new guidelines?
  • A: All websites selling native!

In December of 2015, the FTC announced a set of rules for publishers to help standardize native advertising and prevent consumers from...

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5 Fundamental Ways to Increase Your Ad Sales

BEST PRACTICES FOR AD SALES TEAMS

In an ever-evolving digital media landscape, how can ad sales teams adapt to be successful? Here are MediaRadar's top five solutions to focus on upsell opportunities, build relationships and test out new digital...

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Hot Trends in Mobile Ad Sales

MOBILE IS ON THE RISE

Did you know Americans are spending more than 3 hours each day using their mobile devices?

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Auto Companies Increased Their Online Advertising Activities, Increasing Unit Sales, Particularly Light Trucks

There was a significant increase in online advertising activities from six leading auto companies this past summer: Ford, General Motors, Fiat Chrysler Automobiles, Nissan Motor, Honda, and lastly Toyota. This rising trend for greater online...

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Native Advertising Index – February 2015

Technology Brands Lead Native Advertising, According To MediaRadar’s Latest Native Advertising Index

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MediaRadar Online Video Advertising Index, October 2014

As online video consumption continues to skyrocket, online video advertising continues to be a rapidly growing online ad format, according to MediaRadar’s latest Online Video Advertising Index.

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Little Overlap Between Print and Online Advertisers in Consumer Magazines

The explosion of digital content consumption in the last decade has created many successful digital-only publications and turned traditional magazines into multi-platform media brands. Perhaps surprisingly, there is still little advertiser...

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About

Our Trend Reports are full of insightful benchmark data and analysis to help you learn about the most current trends across the publishing and advertising industries. Help inform your strategy today! If you’re a member of the media and would like additional information or data simply submit your inquiry or call Jaci Hoffmann at 646.652.7000 Ext. 714.
  

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