Trend Reports

Recent Posts

The State of the Banner Ad

People have been proclaiming the death of the banner ad for years. Forbes questioned the longevity of the banner ad as far back as 2006.

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Recent Posts

Which Fashion Magazines had the Best Ad Sales?

It has been a down year for consumer magazine advertising with ad pages in 2012 down 5.3% to 114,277 total pages versus 120,701 in 2011.*

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Recent Posts

Beer Brands Increased Advertising in Q3 2012

While overall ad pages for alcoholic beverages declined by 7.6% in the third quarter of 2012, beer brands increased ad pages by 17.3% to 154.5 pages, as measured among 197 MPA magazines.

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Recent Posts

Are Tobacco Companies Increasing Advertising?

According to recent surveys by the Centers for Disease Control and Prevention, there were about 3 million less smokers in 2011 than in 2009.

It appeared that tobacco companies were beginning to increase advertising to win back customers. Tobacco...

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The data we collect and analyze can be used to share insights, reveal marketing strategy across hundreds of industries and companies, and shed light on advertising trends.
Our advertising and publishing insights are a trusted standard, used by the biggest and most respected media brands like The New York Times, Advertising Age, Adweek, Business Insider, and dozens more. If you’re a member of the media and would like data for a story, submit your inquiry or call Jaci Hoffmann at 646.652.7000 Ext. 714.
    

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