B2B publishing is transforming with the introduction of new advertising formats, ad types, and methods of buying and selling ad space.
MediaRadar studied current B2B ad sales trends and learned some key insights:
- Programmatic native is growing year over year, making up 13% of all placements on B2B sites in 2016.
- B2B publishers are embracing the mobile movement with the number of advertisers increasing 92% YOY.
- Native is on the rise across digital where advertisers value the targeted, niche audiences.
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