What's Trending in B2B

April 06, 2017 in B2B Advertising

B2B publishing is transforming with the introduction of new advertising formats, ad types, and methods of buying and selling ad space. 

MediaRadar studied current B2B ad sales trends and learned some key insights:

  • Programmatic native is growing year over year, making up 13% of all placements on B2B sites in 2016.
  • B2B publishers are embracing the mobile movement with the number of advertisers increasing 92% YOY.
  • Native is on the rise across digital where advertisers value the targeted, niche audiences.

Fill out the form below to get your copy of MediaRadar's "What's Trending in B2B"!

 

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