Understand how lead scoring works, and how you can make it work for you!
MediaRadar’s Guide to Lead Scoring for Ad Sales and Ad Tech will show you how to prioritize your leads so that you focus your efforts on those accounts most likely to close now!
In this actionable guide you'll learn about:
- Why you should score leads in the first place
- How to determine the value of the leads - the ones you should be calling first
- How to strategically group your leads using a repeatable scoring system
- Powerful tools to get invaluable insights into your account list to help close the deal