Super Bowl Snapshot

Unlock the latest trends and insights from the Super Bowl advertising landscape. This comprehensive snapshot provides a look back at 2024 and the evolving strategies of legacy brands and newcomers as well as the impact of digital innovation and shifting consumer behaviors that are redefining the rules of engagement for 2025.

WHAT’S INSIDE:

• Record-Breaking Spend
• Rising Categories
• 2024 Top Advertisers
• 2025 New Debut Advertisers
• Media Mix of New Advertisers

The Super Bowl has always been about bold ideas, but the playbook is changing. It’s no longer just about the biggest budgets–it’s about the smartest strategies. For brands willing to innovate and adapt, the opportunity to stand out on advertising’s biggest stage has never been greater.