Digital Trends for Political Campaigns in 2016

the climax of digital advertising

Whether you’re a consumer-focused or B2B publisher, there is significant opportunity for programmatic and digital ads in the 2016 presidential campaign. political_wp.jpg

Perhaps the most intriguing part of programmatic advertising for candidates is the ability to make decisions, optimize and target audiences in real-time.

This white paper reviews:

  • Where candidates are spending their money
  • What marketplaces they used to reach voters
  • Which demand-side platforms (DSPs) they used
  • What exchanges candidates leveraged

After reading this white paper, publishers will have transparency into the marketplace to see what supply-side platforms (SSPs) they can partner with to ensure inventory is available and monetize ads from the election.

 

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