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Posts By Todd Krizelman

15 March 2018 | Todd Krizelman

Digital Advertising

Answering publisher questions in the wake of the Facebook algorithm changes

Digital Content Next—Facebook's recent newsfeed algorithm changes have left publishers with a lot of questions. Many who relied heavily on Facebook and other third-party distribution sites find themselves needing to

23 February 2018 | Todd Krizelman

Programmatic Advertising

Two Ways Brand Safety is Affecting Demand-Side Platforms

MarTech Series—According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand's reputation has been tarnished by the accidental placement

28 November 2017 | Todd Krizelman

Brand Safety

How to tackle brand safety in programmatic, according to GroupM, Vox Media, The Trade Desk, LinkedIn, and Sizmek

DCN- From YouTube to Facebook, brands are more concerned than ever that their ads are being displayed next to offensive content. This is especially in the light of the most recent YouTube scandal. As a result, some

17 October 2017 | Todd Krizelman

Native Advertising Programmatic Advertising Programmatic Native

The state of programmatic native in 2017

DCNOver the past year, advertisers have devoted more dollars to programmatic native than ever before. And it’s easy to see why. Programmatic native gives native scale, while bringing more efficiency and

11 August 2017 | Todd Krizelman

Consumer Advertising

Consumer publishing is changing: Which methods are working best?

Digital Content NextWith the introduction of new advertising formats, ad types, and methods of buying and selling inventory, consumer publishing is undergoing some big changes. To get a closer look in order to

31 July 2017 | Todd Krizelman

Consumer Advertising

Consumer Publishing Is Changing: Which New Methods Are Working Best?

Native Advertising Institute - With the introduction of new advertising formats, ad types and methods of buying and selling inventory, consumer publishing is undergoing some big changes. To get a closer look and

18 July 2017 | Todd Krizelman

Vertical Video

Publishers Shift Focus To Vertical Video

Digital Content NextMobile is changing the way we consume video online. No, this doesn’t just mean that they are watching more video on mobile. Mobile viewing behavior is impacting a lot more than you might

14 June 2017 | Todd Krizelman

Native Advertising

The real measure of native success is higher renewal rates

DCNThe sale of sponsored editorial is up significantly, across almost all big name publishers. BI Intelligence predicts that the native spend will hit $21 billion next year and account for nearly three-quarters