Posts By Tobi Elkin
11 July 2017 | Tobi Elkin
IAB SmartBrief - Programmatic ad spend dipped 12% in the first quarter compared to the same period last year, per MediaRadar. However, native ad buys jumped 74%, the biggest spike in spend for any ad unit.
10 July 2017 | Tobi Elkin
MediaPost - Media Radar's 2016 Consumer Advertising Report, analyzing ad spend, formats, and ad buying patterns among marketers, found that programmatic ad buying declined 12% in Q1 of 2017 vs. Q1 2016.
15 March 2017 | Tobi Elkin
MediaPost - It’s been well over a year since the Federal Trade Commission (FTC) offered guidance on native advertising. But since then, it has settled a big case with the retailer Lord & Taylor.
The FTC brought an
1 March 2017 | Tobi Elkin
MediaPost - NativeInsider - A new study finds that nearly 40% of publishers don't comply with native advertising guidelines set forth by the Federal Trade Commission (FTC). The study, conducted by MediaRadar, a
7 September 2016 | Tobi Elkin