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Posts By Tobi Elkin

11 July 2017 | Tobi Elkin

Programmatic Advertising Native

Report: Native ads up 74% in Q1, programmatic slows

IAB SmartBrief - Programmatic ad spend dipped 12% in the first quarter compared to the same period last year, per MediaRadar. However, native ad buys jumped 74%, the biggest spike in spend for any ad unit.

10 July 2017 | Tobi Elkin

Programmatic Advertising Consumer Advertising

Report Says Programmatic Buying Declined In Q1

MediaPost - Media Radar's 2016 Consumer Advertising Report, analyzing ad spend, formats, and ad buying patterns among marketers, found that programmatic ad buying declined 12% in Q1 of 2017 vs. Q1 2016.

According to

15 March 2017 | Tobi Elkin

Will There Be More Settlements With The FTC On Native Ads?

MediaPost - It’s been well over a year since the Federal Trade Commission (FTC) offered guidance on native advertising. But since then, it has settled a big case with the retailer Lord & Taylor.

The FTC brought an

1 March 2017 | Tobi Elkin

Native Advertising

Report: Nearly 40% of Publishers Don't Comply With FTC's Native Ad Guidelines

MediaPost - NativeInsider - A new study finds that nearly 40% of publishers don't comply with native advertising guidelines set forth by the Federal Trade Commission (FTC). The study, conducted by MediaRadar, a

7 September 2016 | Tobi Elkin

Print Advertising Native Advertising Consumer Advertising

Magazines Often Depend on Editorial Teams for Native Ad Production