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Posts By Lucia Moses

18 October 2017 | Lucia Moses

Autoplay

The rise (and fall) of autoplay video, in 5 charts

Digiday- You can’t browse the internet too long without running into an autoplay video ad. So ingrained (and derided) have autoplay video ads become that the leading browsers are cracking down. Apple is updating its

6 June 2017 | Lucia Moses

Advertising Trends

Breitbart ads plummet nearly 90 percent in three months as Trump’s troubles mount

DigidaySix months ago, Breitbart was riding the wave of the election, plotting an international expansion to provide a platform to spread far-right, populist views in Europe. But today, Breitbart is facing

9 March 2017 | Lucia Moses

Native Advertising

‘The model can’t hold’: Publishers face content studio growing pains

Digiday - Two years ago, The New Republic did like many publishers before it and built an agency-style unit to sell big, lofty, content-based campaigns to marketers. The publisher was determined to avoid the

8 January 2016 | Lucia Moses

Native Advertising Consumer Advertising

Publishers Are About To Hit a Wall With Native Ads

24 December 2015 | Lucia Moses

Native Advertising Consumer Advertising

The Publishers That May Need to Change their Native ads Under the new FTC Rules