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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

Posts By Jon Lafayette

21 November 2017 | Jon Lafayette

Advertising Trends MediaRadar Announcement

TV Networks Sign Up For MediaRadar Ad Data

B&C - After expanding its advertising intelligence capabilities a year ago to include linear TV, MediaRadar says it has signed up more than 40 new television customers.

Among subscribing to MediaRadar in the past 12

20 March 2017 | Jon Lafayette

TV Advertising

MediaRadar Launches TV Share Of Market Report

Broadcasting & CableMediaRadar, which compiles information about ad spending, said it is giving its network clients additional ways to analyze and utilize the data.

The company says its TV Share of Market

20 March 2017 | Jon Lafayette

TV Advertising

MediaRadar Launches TV Share Of Market Report

MultichannelResearch company provides additional ad information to network sales execs.

MediaRadar, which compiles information about ad spending, said it is giving its network clients additional ways to analyze

2 February 2017 | Jon Lafayette

TV Advertising

Ford Top Spender on NFL Playoff Commercials

B&C - Ford was the biggest spending advertiser on NFL playoff games this season, according to new figures from MediaRadar.

No. 2 was AT&T, which was not in the top 10 a year ago. AT&T’s spending was up 281% from a

29 December 2016 | Jon Lafayette

TV Advertising

Amazon Boosts Holiday TV Spending By 76%

B&C - Online giant Amazon boosted its TV spending during the Christmas shopping season more than any of the other top eight retailers included in a new study by ad tracker MediaRadar. Half of the big retailers