Posts By Jon Lafayette
21 November 2017 | Jon Lafayette
B&C - After expanding its advertising intelligence capabilities a year ago to include linear TV, MediaRadar says it has signed up more than 40 new television customers.
Among subscribing to MediaRadar in the past 12
Multichannel - Research company provides additional ad information to network sales execs.
MediaRadar, which compiles information about ad spending, said it is giving its network clients additional ways to analyze
B&C - Ford was the biggest spending advertiser on NFL playoff games this season, according to new figures from MediaRadar.
No. 2 was AT&T, which was not in the top 10 a year ago. AT&T’s spending was up 281% from a