Native Advertising Insights

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Native advertising is an essential part of the digital mix in any advertising campaign. How can you better track native and increase advertiser sales for native?

Learn more about MediaRadar's custom native advertising insights—incorporated into the current digital package.

  • Full Market View. MediaRadar helps see the whole market. For companies serious about building native ad revenue, MediaRadar helps identify the whole market potential.
  • Superior Prospecting. Companies selling native are much better off selling ads to companies who already have native ad creative.  MediaRadar helps you identify the full list.  You can find them by product category, advertiser, parent company, competitive set, and territory. 
  • Cross Format Buying. Our analysis of media buying patterns demonstrates that advertisers buy multiple ad formats of display, online video, native and mobile. MediaRadar can help you see how a full campaign looked, across digital advertising.
  • Direct vs. Programmatic. MediaRadar is able to identify where Native advertising is placed, either programmatic or direct. So you can easily see who you’re really competing with. 

 

MediaRadar is a multimedia ad sales intelligence tool that will help you uncover new prospects, create custom pitches, and get detailed competitive analysis.