2023 MediaRadar Prediction: Beauty Advertisers Take Advantage of the Lipstick Effect

With a looming recession, beauty advertisers focus on promoting "small indulgences," and point to continued increase in ad spend.

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2023 MediaRadar Prediction: Apparel Advertising is Back in Vogue

While there are some new top spenders, and new ad strategies, apparel advertising proves resilient in spite of the pandemic and recession.

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2023 Advertising Prediction: Retail Advertisers Continue Ramping Up Spend

Through Q3 this year retail advertisers spent $11.1b, a 13% YoY increase from last year—and show no signs of slowing down in 2023.

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2023 Advertising Prediction: Caffeinated Beverages Advertising Shifts Focus to New Products

While caffeinated beverage advertisers maintain their ad spend, the focus is shifting to newer products such as energy drinks.

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2023 Advertising Predictions: Fitness & Health Advertising Are Heating Up

As audiences grow increasingly health-conscious post-pandemic, health and fitness advertisers show no signs of cooling down in 2023.

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2023 MediaRadar Predictions: Expect A Surge in Electric Vehicle Ad Spend

Everything you need to know about the state of electric vehicle advertising in 2022—which saw an increase in ad spend from key players.

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2023 MediaRadar Prediction: Flu Season is Here and Over-the-Counter (OTC) Medications Are Increasing Ad Spend

As the pandemic lifts, OTC advertisers are coming back hot with more than $1.2b spent through Q3—here's what that means for 2023.

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The State of B2B Advertising: Brands Are Spending Despite the Uncertain Times

As we enter a recession, some B2B advertisers are pulling back their ad spend while others remain unphased.

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