How B2B Publishers Are Building Nontraditional Revenue Streams

Learn how B2B publishers (one magazine mogul in particular) are successfully disrupting their own business model by building nontraditional revenue streams

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Supply-side Platforms (SSPs) Shift Their Focus to Creating Demand for Advertisers

Learn how Supply Side Platforms (SSPs) are becoming more demand focused offering bid transparency that brands are typically unable to get via DSPs alone.

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The Evolution of Social Media Advertising

Social media has quite literally become its own world. And that has never been more important for advertisers. "Nuclear buttons," Twitter rants, fake news, and "trolls" have filled the social media landscape of late, leaving many advertisers asking, "how exactly did we get here?"

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2023 MediaRadar Prediction: Layoffs and Career Changes Boost Education Ad Spend

In the wake of the Great Resignation, as people look for new career paths and new skills, education advertisers increase ad spend.

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2023 MediaRadar Prediction: Will Gaming Advertising Continue to Surge? 

Although the number of gamers is normalizing as other activities become possible, gaming advertisers aren't deterred, and they’re spending more than ever. A lot more.

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2023 MediaRadar Prediction: Technology Advertisers Spend Despite the Uncertain Economy

In 2022, more than 21.2k technology advertisers spent $12b on digital, print and TV ads—an increase that looks to continue in 2023.

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2023 MediaRadar Prediction: Travel Advertisers Prepare for Takeoff in 2023

After nearly two years of restricted travel, adventure-seekers are jumping on planes again and travel advertising is taking off.

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2023 MediaRadar Prediction: Gambling Advertisers Bet Big on Traditional Formats

After competing for market share with flashy TV advertisements, many gambling advertisers are shifting to a more precise, digital approach.

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