Why Is Programmatic TV Advertising So Confusing?

What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.

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The Fast Advance of Programmatic Native Ads

As ad networks expand and programmatic capabilities advance, the line between programmatic and direct ads is blurring — opening the opportunity for native ads to join the programmatic bandwagon.

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Will Amazon Own the Programmatic Advertising Market?

How is amazon focusing on programmatic advertising, now that Amazon Advertising is gaining momentum?

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Spotify and Hulu? How (and Why) OTT Partnerships Formed

The current TV landscape makes it difficult for streaming platforms to simultaneously meet viewer demands and revenue requirements. Part of that evolution has taken the shape of over-the-top TV partnerships.

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4 Native Advertising Trends to Keep in Mind in 2023

Advertiser spend on native advertising continues to rise, and it's become one of the most popular ways for advertisers to truly engage with their audience. It's no longer a matter of "if" for publishers when it comes to integrating native ads into their content. In 2017, native advertising spend was more than any other form of display advertising. We're beginning to see native advertising in many offline environments, as well.

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OOH is Getting a Makeover Thanks to Ad Tech

ad tech companies stepping in to offer their services means these OOH campaigns can get even more creative.

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Ad tech Companies Prepare for a World Without Cookies

Apple recently announced new privacy features for consumers. What are the new protections and how are advertisers preparing?

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2023 MediaRadar Prediction: Home Goods Advertisers Aren’t Bursting Their Ad Strategies 

While 2023 looks to be a rollercoaster for everyone involved in the housing market, including home goods advertisers, advertisers remain resilient in the face of uncertainty.

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2023 MediaRadar Prediction: CPG Advertisers Are in for Steady Spending in 2023

While the CPG industry saw growth during the pandemic, ad spend moving into the recession appears steady with no major changes.

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