Native Spotlight: A Hershey's Halloween

Need another reason to love chocolate? Hershey’s new native advertising campaign depicts family-first values with DIY Halloween projects. See how parents can capitalize on fun, holiday moments with their children, make memories and celebrate with face paint and pumpkin piñatas.

This heartfelt campaign ran over 200 native ads since early October, across 6 sites according to MediaRadar, a media research company. Sites included Family Circle, Parents, Purewow, Rachel Ray Everyday, Fitness and Better Homes & Gardens.

Native ads account for over 30% of total ads tracked for the brand. Native advertising has taken the ad sales world by storm. Demand for native is up 262% in the last 19 months—for a total of 2,265 advertisers buying native in July. For more insights on native advertising and to see essential data that MediaRadar provides clients, click here.

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