Programmatic for B2B
getting started and maintaining quality
What is programmatic advertising? And more importantly, how do I sell it, and is it worth it for a niche B2B publisher?
MediaRadar explores programmatic auction types, benefits for B2B publishers, sales tips and behavioral targeting. Understand the pros and cons of real-time bidding (open auction), invitation-only (private marketplace) and direct exchanges (programmatic direct).
Download now to learn:
- How programmatic advertising works
- What are the B2B industry buying trends
- How to setup programmatic
- How to sell against programmatic
MediaRadar is a multimedia ad sales intelligence tool— that will help you uncover new prospects, create custom pitches and includes detailed competitive analysis.